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Weatherproof (R) is opening up a store in NEW YORK that resembles an apartment, with employees called “residents” and customers called “house guests”.
The goal is to make the store as a place of meeting and sharing with the fans of the brand in which to stay.
Depending on the brand “Apartment 32” has been designed and decorated like a living and not as a store, it contains also a fridge, TV etc …
The clothes are still present but in limited quantities.