Parit: Sheek Kebabs, chikken, chilli

The patient communication from RK Swarmy BBDO, Mumbai addresses this perception. They can easily consume spicy food without worrying about acidity because Parit’s cooling effect (by reducing acid production) will âde-heatâ the food thereby reducing the symptoms felt due to GERD.

Brand: GSK
Agency: R K SWAMY BBDO, Mumbai
Country: India
Creative Director: Jairaj Benerjee
Art Director: Rajeshwar Rajoji
Copywriter: Devangi Nakar
Graphic Designer: Rupesh Kate