Land Rover: Bookshelf

Brief: Creating a Brand advert that portrays Land Rover’s new claim “Above and Beyond”.

Solution: The Land Rover Defender is taking you “Above&Beyond”. To portray these limitless capabilities, we used a variety of ‘travel’, ‘outdoor’ and ‘adventure’ related books to reflect the Defender 90′s iconic shape.

Scale and location: The ad is currently running as a DPS in Namibia, South Africa, Germany, Botswana, Angola, Ghana and Zambia.

Advertising Agency: Advantage Y&R,Windhoek, Namibia
Creative Director: Patrick Held
Art Director: Steffen List
Illustrator: Steffen List
Additional Credits: Truda Meaden