Fitness First Asia: Burn This Meal

Food lovers were loading up on calories, and Fitness First wanted to help them burn these calories. Here’s how we did it. We tracked them through their food-related hashtags on Instagram, hijacked their food pix and converted these pix into mobile gym vouchers for them. #BurnThisMeal became our rallying call.

Advertising Agency: Ogilvy, Kuala Lumpur, Malaysia
Chief Creative Officer: Gavin Simpson
Creative Director: Rafael Guida
Regional Digital Director: Alex Lee
Art Director: Wong Chin Wei
Copywriter: Kok Lay Choon
Chinese Copywriter: Poon See Hian
Social & Content Strategist: Chong Wei Zhien
Social Media Executive: Wil Ong
AV Director: Eric Yan
Assistant Producer: Jennafinz Goonting
Designer: Lim Poh Yeng
Chinese Copywriter: Rudi Leung