WWF: The Last Selfie SnapChat Campaign

I suspect we’ll see a tonne of SnapChat campaigns at Cannes this year, and while I’m not sure if we’ll see any win, this one certainly hits a cord. The #LastSelfie campaign used SnapChat to show endangered species of wild life vanish from users screens with the 10 second countdown that SnapChat is famous for.

Be part of our Snapchat campaign #LastSelfie with the focus on endangered animals like the tiger, orangutan and Great Panda. If we don’t act, these beloved animals will be gone in a not very distant future, just like images on Snapchat are gone after a short while.

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