BMW: Bus stop

People waiting at the bus stop would hear the sound of a bike travelling really fast and approaching the shelter. As it ‘sped past’, water splashed from the puddle much as it would have if a motorbike had driven at pace through it. But there was no motor bike. Had it been travelling so fast, the people had missed seeing it?

Advertising Agency:Fcb Cape Town, South Africa
Art Director:Janine Coboz
Copywriter:David Bassett
Group Head:Dylan Davies
Executive Creative Director:Mike Barnwell