Pro Wildlife: Elephant, Tiger

The agency worked with Cannes Lions-winning artist Ricardo Salamanca and his team at Salamagica to create the twisted, hyper-real illustrations which show wild animals in dead-end jobs.
The thought-provoking adverts come with a sad twist, as the copy reveals this isn’t the worst these animals have experienced: ‘Any job is better than being a tourist attraction. Stop lifetime imprisonment.’

Advertising Agency: AvL/Saint Elmo’s, Berlin, Germany
Creatives: André Aimaq, Jan Lucas, Andras Manthey, Julian Friedrichs
Account Team: Monique Garbe, Yvonne Abbenhaus
Art Buying: Geraldine Schröder
Creative Studio: Salamagica
Illustrator: Ricardo Salamanca