Instituto do Cancer do Ceara: Guillotine

“Everyone Knows The Penalty For Those. Who Smoke. World No Tobacco Day.”

Advertising Agency: Slogan Propaganda, Brazil
Creative Director: Sérgio Fiúza
Art Directors: Moésio Fiúza, Édson Júnior, Rodrigo Meireles
Copywriters: Marcel Pinheiro, Pádua Sampaio, Gustavo Peixoto