Caterpillar: “Stack”

Ogilvy & Mather New York has created this giant game of Jenga. A machine pushes one of the 272kg wooden blocks out of the stack where another machine lifts it up to the top showing the strength, power and precision of CAT Excavators in this “Built For It” campaign.
The Ambient Advert titled Stack was done by Ogilvy advertising agency for brand: Caterpillar in United States. It was released in the Apr 2014.

Brand: Caterpillar
Brand: CAT
Media: TV
Category: Industrial & Agriculture
Agency: Ogilvy
Geo: United States
Caterpillar: Largest JENGA Game Played with Cat Excavators
Advertising Agency: Ogilvy, USA
Behind-the-scenes video: http://youtu.be/uLhOOiPGrq4