Capturcall: do you want to be surprised?

Renault, in collaboration with Uber, created an interesting immersive marketing experiment.
Customers who got into the car driven by French comedian Verino could choose whether to get an unforgettable and surprising experience or whether they wanted to stay comfortable and just go where they were going.
Not many chose the surprise, but those who did were in for a treat.

The video is in French, but the message does come across nevertheless.

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