Gröna Lund Theme Park: The Haunted Poster

In 2015 we open our scariest attraction ever at Gröna Lund. This is how we told Stockholm their worst nightmare awaits …
In order to release our new attraction we did this scary street prank in Stockholm. On an outdoor poster we gave people a chance to get a preview of our coming attraction using their mobile phones. But what they didn’t know was that this was no ordinary ad. In fact, very far from it…
website: http://www.gronalund.com/nightmare

Advertising Agency:Pool, Stockholm, Sweden
Account Executive:Arvid Axland
Account Manager:Eva Inde
Art Director:Philip Arvidson
Copywriter:Björn Wigenius
Production Company:Stopp
Director:Igor Zimmerman
Producer:Anna Adamson