Smok-Ink project for Humanitas Hospital. 4000 cigarettes, 5 liters of ink, 60 mq of canvas. Enter inside smoker’s lungs.
Find more about the exhibit and the opera on www.smok-ink.it
Agency: First Floor Under (TBWA\Italia, Milan)
Client: Humanitas Cancer Center
Executive Creative Directors: Francesco Guerrera, Nicola Lampugnani
Authors and Curators: Moreno De Turco, Mirco Pagano
Art Director: Moreno De Turco
Copywriter: Mirco Pagano
Artist: Gionata “Ozmo” Gesi
Assitent (artist): Mattia Turco
Producer: Federico Fornasari
Calligrapher: Virginia Ottina
Account executive: Marianna Capua
Digital Creative Director: Michele La Fiandra
Web Developer: Chiara Villotta
Art Director Digital: Federico Gatto
Production Company: First Floor Under
Experience Design: Dadomani Studio
Video Maker: Flash Factory
Music: Sheldon Cooper