Lifebuoy, the world’s number 1 selling germ protection soap, launched an impactful shopper activation campaign, in partnership with agency Geometry Global, to highlight the dangers of bacteria found on supermarket shopping carts. Following global news hype and several university research pieces including a study conducted by the University of Arizona about the dangerous types of bacteria found on grocery shopping cart handles, Lifebuoy and Geometry Global decided to deploy an on-ground activation awareness program in Dubai to address this issue and provide a solution for shoppers. The activation saw the development of the Lifebuoy ‘Handle on Hygiene’, an innovation attached to shopping cart handles that, when swiped across, activates a sanitizer gel, killing 99.9% of bacteria – making it safe to touch.
Advertising Agency:Geometry Global, Dubai, United Arab Emirates
Inventor:Christian Louzado
Ecd:Ben Knight
Acd:Logan Allanson
Art Director:Christian Louzado, Logan Allanson
Designer:Christian Louzado, Calvin Wei Sheau Yeng, Viko Ferrari
Copywriter:Christian Louzado
Head Of Creative Services:Alvin Chin
General Manager:Nick Walsh, Luke Morris
Group Account Director:Anna Start
Client Services:Siwar Khodr, Ivy Siby, Omar Bitar
Associate Account Director:Andrew Shearer
Client:Lifebuoy, Unilever Gulf.
Unilever Gulf Marketing Manger:Bora Usal Lifebuoy
Assistant Brand Manager:Zina Gorbacheva
Production Company:Alchemy Films
Producer:Jordan Knight Kirstein
DoP:Juan Cernadas
Camera Assistant:Daniel Vignal
3d Graphics:Ghassan Naji