This national brand activation at the Canadian Auto Shows uses technology to playfully illustrate the innovations that have been integrated into Mazda’s new vehicles. Thanks to 8 remotely controlled robots, Auto Show visitors can learn all about Mazda’s vehicles through a unique interaction. The robots can have a full discussion with visitors and are able to showcase emotions through facial reactions during the conversation. The robots’ screens provide visitors with the content and answers they are looking for through photos and explanatory videos. Following their interaction with the robots, visitors are invited to participate in a contest and to take a photo with the robots so they have a souvenir of this unusual experience.
Advertising Agency:JWT, Toronto, Canada
Experiential Marketing:Youville
Strategy & Creation:Anthony Hachez, Rabih Sebaaly, Thomas St-Hilaire
Client Service:Susie Dantas, Eliana Akl
Production:Emmanuelle Lord, Simon Bellavance, Alexandre Cossette
Technological support:iGotcha