Mercedes-Benz: QR Code Trophies

Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like…
Technically that combo of car and pattern is a dormant media platform. So what if you could re-engineer it to drive wider-spread consumer hype before a new model launched? Well, you’d probably replace the pattern with QR codes right, and then it might look something like this!
Created by the guys at Jung von Matt/Alster.