Mumbai Traffic Police: Falling Hoarding

Well apparently seat belts don’t only save people’s lives in a car. This giant billboard started to tilt over but was held back with a giant seatbelt. What a fun and simple way to convey the message.

Advertising Agency: Draftfcb+Ulka, Mumbai, India
National Creative Director: Ks Chakravarthy
Creative Director: Kartik Smetacek
Art Director: Sandeep Urane, Devendra Mankame
Copywriter: Ashish Thakur, Ishrath Nawaz
Photographer: Rajdatta Ranade