Smart – Little Billboard

Big billboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small.

Advertising Agency: BBDO, Toronto, Canada

Copywriter: Craig McIntosh Art Director: Jaimes Zentil Group

Account Director: Steve Groh

Photographer: Ross Proietti

Typographer: Evan Dermitt

Executive Creative Director: Ian MacKellar