Smart: The invisible Poster

A special labelling on the inside of an inner—city fence makes the image of a smart fortwo electric drive disappear when the viewer passes. >> Almost invisible to the environment.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Sebastian Hardieck, Wolfgang Schneider
Creative Director: Ton Hollander, Jens Ringena
Junior Art Director: Claudia Janus
Junior Copywriter: Dominique Becker
Managing Director: Dirk Spakowski
Account Director: Thanh Vu Tran