Unilever Domestos: World Toilet Day – See through Loo

Having to go to the toilet in the open is an issue that is faced by over a third of the world’s population, mainly in developing countries.
To raise awareness of this issue we created a special toilet with one way glass.
You couldn’t see in. But you could see out.
Then we put it in Piccadilly Circus for the public to use.
It got some interesting reactions.

Advertising Agency:DLKW Lowe, London, United Kingdom
Executive Creative Director:Dave Henderson, Richard Denney
Art Director:Christopher Bowsher, Miles Roberts
Copywriter:Frances Leach
Creative Director:Basil Mina
Producer:Charlotte Stirrup
Account Director:Samantha Mcleod
Account Manager:Ross Marshall
Model Maker:Miles Roberts
Director:JP Lewis
Production Company Director:Petra Tiziani

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