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Bonux, a Procter & Gamble washing powder product, is presented as the means to peace in the laundry with “Peace To Your Home”, a print advertising campaign from Leo Burnett, Warsaw. “Brings peace to your home.” Colours are shown as warring forces in strategic maps for “Your Boyfriend’s Cardigan (Green) invading Your Brother’s Shirt (Blue)”, “Your Husband’s Pyjamas (Red) invading Your Mother’s Blouse (Brown)”, and ” Your Son’s Jeans (blue) invading Your Daughter’s Dress (pink)”.
The Peace To Your Home campaign was developed at Leo Burnett, Warsaw, Poland, by creative director Heinze Iwinski, art director Yigit Unan, copywriter Anna Gadecka, photographer Lukasz Murgrabia, and account director Hanna Jackowska.