Clínica Pedro Cavalcanti: Self-medication can be fatal

In Brazil, self-medication kills over 60,000 people a year. To bring awareness to the public, Pedro Cavalcanti Clinic decided, simply and objectively, to illustrate that the use of medication on its own can be fatal.
Advertising Agency:Criola Propaganda, Natal, Brazil
Creative Director:Renato Quaresma, Vinicius Cavalcanti
Art Director:Johnny William
Copywriter:Kaick Telles