Federazione Alzheimer Italia: Rubber
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“If you lose your memory you lose yourself.”
Advertising Agency: Enfants Terribles, Milan, Italy
Creative Directors: Mizio Ratti e Riccardo Quartesan
Copywriter: Hilija Russo
Art Director: Marìka Mangafà
Photographer: Davide Bellocchio
Strategic Planner Director: Valerio Franco