Newsweek Assange

By establishing a game between the headline and the “in between the lines”, superficiality and depth, common sense and a critical view, the campaign focuses in snowing that Newsweek is different from the other publications because it offers to its readers deep analysis about the main issues of today. Idea: The headline talks about the arrest Julian Assange in England, accused of sexual crimes in Sweden. ln between the lines, an article of Newsweek about the polemic prosecution towards the founder of VVil and get judged by the publication of secret information.

Credits

Advertising Agency: LP 360 comunicação, Brazil Creative Director: Fernando Luna Copywriter: Marcel Petroff Art Director: Alexandre Lage Account Director: Sergio Rebollo