Nivea for Men Cactus

At last there’s a moisturiser for men who like a bit of stubble but want to avoid dry skin…what better way for DraftFCB,London to dramatize the benefits and the packaging for this launch than a cactus in a desert?

Client: Beiersdorf
Agency: Draft FCB – London
Country: United Kingdom
Creative Director: Jo Wallace
Executive Creative Director: Mark Fiddes
Art Director: Henry Finnegan
Copywriter: James White
Agency Producer: Colin Wood
Photographer: George Logan