Norlis Bookstore: Unplug with a book

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The effects of online behavior: An anti-social media campaign with the tagline unplug with a book. We use ordinary paperback books to create a title that illustrates the negative side effects of social media. We motivate people to read books, to unplug and to avoid becoming just another a Facebook addict or Instagram junky.

Advertising Agency:Anti, Oslo, Norway
Art Director:Jason Kinsella
Copywriters:Jason Kinsella, Erik Heisholt
Assistant Art Director:Charlotte Bakken
Photographer:Glenn Rokeberg

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