Popular expressions are a living reflection of a people’s culture and history. They are used daily, permeating informal conversations and adding authenticity to communication.
From ancient sayings to contemporary slang, these expressions function as a shared code among speakers, conveying complex ideas in a simple and accessible manner. They reflect not only the language but also the traditions, beliefs, and values of a community.
They are capable of expressing emotions, experiences, and concepts in a unique way.
The campaign titled DOUBLE MEANING juxtaposes reckless driving situations with their consequences. The pieces feature the following well-known idiomatic expressions, which are part of everyday Brazilian life:
Don’t lose your mind;
Don’t cross the line.
This professional campaign titled ‘Traffic is no place for double meanings’ was published in Brazil in May, 2024. It was created by ad agencies: EXECOM and Executiva Propaganda. This Digital and Print media campaign is related to the Automotive, Public Interest, and Public Utility industries and contains 2 media assets. It was submitted 7 months ago by executiva Comunicação: execom.
Credits
Advertising Agency: Execom, Natal, Brazil
Art Director: Ruanderson Farias
Copywriter: Rodrigo Hammer
Photographer: Humberto Lopes
Account manager: Ismar Paiva