Canal+: Retard Gagnant

Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports… It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the “Retard Gagnant” activation, which transforms travellers’ waiting time into a pure moment of entertainment.

Advertising Agency:Havas Village, Geneva, Switzerland
Creative Director:Gabriel Mauron
Operations Director:Camille Delesalle
Art Director:Thomas Lafourcade
Copywriter:Pascal Charvet
Junior Art Director:Leo Bonhomme, Laura Cros
Production Company:Cher Ami