Volkswagen: Bumper cars without bumping

We installed “City Emergency Brake»-technology on a bumper car at Tusenfryd, Norway´s biggest amusement park. The bumper was equipped with ultrasonic sensors and stopped every time it was to close to another car. The people´s reactions were filmed and became a TV commercial.

Advertising Agency:Try/Apt, Oslo, Norway
Creative Director:Oystein Halvorsen
Art Director:Karin Lund
Developers:Pål Smitt-Amundsen, Knut Skåla, Morten Harnang
Digital Producer:Annette Werner
Production Company:Go Happy
Film:Go Happy
Directors:Lars Åndheim, Christoffer Lossius
Producer:Miriram Pedersen Eeg
Post Production:Hocus Focus