A full-size truck. A little girl with a remote control. A gravel pit filled with obstacles. Is our toughest truck tough enough to survive Sophie? Find out, share and comment.
Watch a demo of features in Look Who’s Driving: https://youtu.be/7kx67NnuSd0
More on Automatic Traction Control: https://youtu.be/CNC8W1ODdAg
This live test was set up to demonstrate the sturdiness and mobility of the Volvo FMX. A unique cage construction, cast-iron front plus corners and skidplate of high-grade steel make this a very tough truck indeed. And thanks to Automatic Traction Control – a revolutionary new feature that automatically engages the front axle when you need it – you won’t get stuck.
Find out more about Volvo FMX: http://bit.ly/1R8l7Ly
Filmed in Serbia on a closed-off gravel pit – with all buildings empty, locked and sealed. The remote control used by Sophie was specially made for this film. Highly sensitive, the compact RC unit provided access to steering, accelerator, gearshift and brakes.
Advertising Agency:Forsman & Bodenfors, Sweden
Senior Account Director:Olle Victorin
Account Director:Cilla Pegelow
Account managers:Anneli Kjellander, Britta Malmberg
Art Directors:Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter:Bjorn Engstrom
Writer:Douglas Reid
Designer:Jerry Wass
Planner:Tobias Nordström
Production Company:New Land
Producer:Sophie Tamm Christensen
Executive Producer:Erik Torell
Postproduction:Swiss
Stills Photographer:Robin Aron Olsson
Directors:Charles Brisgand, Leo Berne, Megaforce
Music:Cobrastyle, Teddybears
Editor:Nicolas Larrouquere
Sound:Kouz Production