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It’s all about branded content this week, and Volvo Trucks are jumping in on the action again with this new stunt to showcase their dynamic steering feature… which is meant to be lite, so lite that a hamster could steer the entire truck up a mountain!
Racking up 2 million views in the first week, the Volvo Hamster Stunt Video goes a long way for a product that few would seemingly want to watch a video on, and shows that great creativity can turn almost anything into an story worth watching. Created by the guys at Forsman Bodenfors.